There are ‘product’ based solutions available, which appear at first sight to offer a low cost way of entering the online space. In an increasingly competitive market though, what is to be gained from having the same solution as your competitors, albeit in a different colour, with your logo on it?
We say very little. If you have a niche you have worked really hard to create in the physical environment, why dilute it to fit with everyone else’s way of working. Your strengths need to be reflected in the online experience you offer your customers and partners, in the same way they always have.
The argument against having a solution bespoke to you has always been, it will take longer and cost more. We would argue that using modern methods and our experience, that now it is much more marginal. It’s a small price to pay, to have something which really meets your requirements.