Leading digital platform and distribution solutions provider IS2, has today announced the launch of RAPID (Rapid API Distribution), a new platform that removes the high cost, delay and complexity from commercial and niche lines distribution.
RAPID enables insurers to deliver distribution-ready products whilst retaining control, and gives MGAs the ability to scale across multiple channels faster and more affordably than ever before.
With RAPID, insurers can create a product once and deploy it anywhere, from software houses and embedded partners to affinity and digital platforms. The result: faster speed to market, wider reach, lower operating cost, and full control over how and where products are distributed.
Historically seen as the ‘holy grail’ of distribution, software house access was often out of reach to some MGAs due to prohibitive expense and long lead times. RAPID helps to remove those barriers. For the first time, MGAs and insurers can build a product once and integrate and distribute it across multiple software houses via API quickly, achieving a better ROI from a single product build.
Joe Sultana, Commercial Director at IS2, comments:
“We’re delighted to unveil RAPID. Commercial and niche markets have been digitally underserved and represent a massive market opportunity for insurers, but they have forever grappled with questions on how they connect commercial products to more platforms without duplicating time, cost and effort; how they can maximise MGA distribution but still retain control, and how to reduce the cost and complexity of digital distribution at scale in the Commercial space. RAPID solves these issues and more than that, it finally levels the playing field. Until now, multi-channel distribution at speed was only a consideration for the largest carriers. With RAPID, insurers of all sizes can integrate quickly and cheaply, and unlock the huge distribution potential in Commercial and niche markets that has previously been out of reach.”
IS2 has been delivering cloud-native, API-led digital distribution solutions for insurers, MGAs, brokers and insurtechs since 1996, and is also one of the only platforms offering hosted pricing for niche schemes.
https://insurance-edge.net/2025/10/07/is2-launches-new-distribution-platform/